Ashe, The Rabbit Hole, Album Cover
Ashe
At Mom + Pop music, I was a digital marketing intern and worked on creative content for Ashe, preparing for the drop of her EP, The Rabbit Hole on June 21st, 2018.
I created motion graphic animations and digital graphics that connected to the whimsical feel of her incredible creation, The Rabbit Hole.
As an artist, Ashe has an original brand. During performance, her audience can connect with her because she has an open heart that you can feel in her voice.
I invite you to visit her SoundCloud profile to listen to her most recent EP, The Rabbit Hole.
The Rabbit Hole Promotional Animations
WHAT WAS MY DESIGN PROCESS?
Music is what motivates me, it is what gives me the ideas. So, I listened to Ashe’s album over and over again. I started drawing and then putting some graphics together in Illustrator and Photoshop while utilizing the assets that were already given to me like the EP cover and photos of Ashe from her Rabbit Hole Shoot.
HERE WAS MY PRE-PRODUCTION WORK I CAME UP WITH FOR THE ALBUM…
Real Love is the song on The Rabbit Hole that Ashe wanted to promote the most. So, I spent most of my time ideating a lyric teaser for it.
AFTER THE IDEATION…
I went into After Effects and starting creating animations. Some of them are for songs on the album and some are for promoting the Rabbit Hole EP overall.
The Rabbit Hole Graphics
In Adobe Illustrator and Adobe Photoshop I created graphics for Ashe to post on any of her social media to promote the drop of her EP.
The Rabbit Hole Social Banners
I designed Ashe’s Social Banners to upload as her cover photos for Facebook, Twitter, YouTube and SoundCloud.
ASHE x INTENTIONALLY________
I designed a presentation on the power of collaboration between Indie music artists & Indie fashion brands, using Ashe and Intentionally _____ as an example of a partnership.
What I Learned…
Working on The Rabbit Hole EP was one of the most eye opening experiences for me. It was where I began to form my creative process and how I learned that it was music that really inspired me to discover new digital design and motion graphic skills. I learned about digital marketing what the most important elements are for an artist in advertising their new music - and how you can truly communicate and express a sound to someone through visuals even if they have not heard the music yet.