Beats by Dr. Dre

Digital Creative + Production Intern - Summer 2020

BEATs x snap concept

Team: Xavier Jacob, Ana Julfayan & Michel Faliski

Background: Beats has a major audience and following on several platforms. As new features develop on social media platforms, such as Snapchat, it’s important to understand how your brand can evolve content and innovate on new ways to tell stories as these changes come through. Here were some of my ideas for Snapchat.

Contribution: Creative Strategy, Research, + Deck Design

social franchise concept - voices of the culture

Team: Xavier Jacob & Rhys Williams

Contribution: Creative Strategy + Ideation for the franchise

Background: One of the biggest lessons I learned at Beats is that brands have the power to tell stories that aren’t being heard loud enough. I was lucky enough to work for Beats by Dr. Dre throughout the summer of 2020 when they made it their mission to elevate voices at the right time and the right place. Voices of the Culture is a social franchise concept that elevates the voice of the mentor and the mentee together for a conversation on culturally relevant and important topics.

SOCIAL ANIMATIONS

Team: Chrxx San Jose, Dave Ruiz, & Xavier Jacob

Contribution: Video Editor

Background: Using Premiere Pro and After Effects, I would organize photos and videos of selected talent to create a 10-second attention-grabbing video promoting stories and new music.